Zippity doesn’t leave anything to chance. Zippity’s fully equipped garages, mounted on flatbed trailers also include lifts.īecause they are targeting some of the region’s largest employers, especially in the Boston area, they’ve got their logistics and process down. People know what the process is going in.” “It’s kind of like an Apple store experience. People want to be educated, not sold,” he said. The journeyman may be a C-level tech.Įbosh said training and mentoring are essential elements of Zippity’s culture, one that ensures that every customer gets top-notch service and the ultimate consumer experience. All team leaders are high B-level and A-level technicians. Ebosh told said there is always a team leader paired with a journeyman technician. It all begins with the configuration of each mobile team. Everything we do is built around transparency and providing quality and value.” Then, there’s this stereotype of mobile: of the guy showing up with a van, doing service in your driveway. “We recognize that part of what we’re doing is countering that stigma. “There’s lots of negativity around service,” Ebosh said. In detailing Zippity’s process, Ebosh helped dispel some myths and misinformation. Zippity makes things easier for drivers: no waiting in line for an oil change or dropping the car off for more extensive repairs and then dealing with the hassle of finding a way to and from work. He’s also bullish about the future of companies like Zippity, who recognizes the need for vehicle owners to have other options besides bringing their cars to a bricks-and-mortar site for service. He knows the traditional side of servicing cars very well. Henry Ebosh brings considerable dealership service management experience to his current role as Zippity’s head of Operations. “We make it really easy, and as a result, we have repeat customers.” They schedule the service online on our app, which we make available via a link that HR sends out prior to our arrival,” Hitchner said. “We have a kiosk set-up in their lobby or other onsite location where employees scheduling service can drop off their keys. What Zippity does is make that transaction easy for the employer. She said Zippity is particularly well suited for employers who value their people and are building a value-added work experience. “Being able to get their cars serviced during work time allows them one less thing to think about and focus on after work. “In an urban center like Boston or the surrounding communities where employers are located, more than 90 percent of workers are driving a vehicle to work,” Hitchner said. According to Hitchner, they are often clustered together in a business park. Zippity’s model is targeted toward larger employers: usually with 500 or more employees. Air Force Missileer, Edward Warren, Zippity strives to provide a technology-enabled car care service that is very different than the traditional model for maintenance and repair services.Īccording to Kate Hitchner, head of marketing at Zippity, the company provides comprehensive car care services from a fully equipped “garage on wheels.” While Hitchner acknowledged there are a number of mobile services popping up, she said that Zippity isn’t simply “some guy with a pick-up.” Zippity is a New England-based company that services consumers and provides auto care from mobile trailers in and around Boston and points north of the city. Zippity: Combining Convenience and Transparency If you make getting vehicles serviced difficult, they’ll just take them somewhere that understands the importance of making it easy. Nielsen’s data demonstrates that if you want people’s business these days, you better be investing in formats and tools that enhance convenience and ease-of-use. Maybe that’s the primary reason that at least a third of Americans have “skipped or delayed service or repairs that were recommended,” as reported by AAA in 2015.Īccording to Nielsen, a global measurement and analytics company that provides data on consumer needs and markets worldwide, technology is a major driver of this quest for ease and convenience, especially among the younger set. And your customers may have a special kind of dread when they glance at their windshield service sticker and then down at their odometer and know it’s time for an oil change. What if one day in the future, we look back and laugh at how we used to drive to our local mechanic, quick lube, auto dealership, or even, attempted to change our own oil in the driveway? Well, it’s possible, especially since convenience is now a primary motivator of today’s consumers.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |